HNK Split 2023/2024

The visual identity of the 2023/24 season of the Croatian National Theatre in Split embraces diverse artistic approaches. The primary goal was to achieve a wide variety of motifs, techniques, and compositions for the production visuals, each with its own distinct identity. The identity's defining elements do not demand rigid application. Key identity features include a font modified with handwritten letterforms, the season's logo, and reflective surfaces integrated into the visual compositions. Borrowed from the season's announcement posters, these reflective surfaces serve as a metaphor for the theater as a reflection of the city in which it operates. Each poster is unique, as the reflective elements were hand-applied by the designer.